micro‑influencer strategy
Parenting Sub Niches vs Celebrity Endorsements: Which Wins?
Parenting Sub Niches vs Celebrity Endorsements: Which Wins? TikTok moms with 10-20K followers generate nine times the engagement of macro influencers while costing under $1,000 per campaign, making niche parenting influencers the clearer winner over celebrity endorsements. In practice, brands that lean into these focused voices see higher conversion